A few thoughts after Apps World

Last week provided me with the occasion to feel the tempo of the mobile ecosystem at Apps World in London. Here are a few thoughts about what I saw.

There were many many mobile agencies exhibiting… and local UK agencies were dwarfed in number by offshoring ones, mainly Indian. Eastern European countries had also an important presence, especially Poland. It seems that golden days of apps development are behind us. Most big companies now outsource their apps offshore. It also means that it’s becoming very important for local agencies to differentiate themselves. Continue reading…