Free marketing @ WWDC2012!
Let’s rewind time a bit. Back in June was the famous Apple Developer Conference, aka WWDC2012. Algolia didn’t even have a website at that time, but what we did have is a friend who would attend: Thomas! That was an occasion we could not pass!
Thomas agreed to speak about us a bit and to invite people to visit our website. That simple action defined our deadline to have a website up and running. But wait! That would be better if people could also find the site when googling our company name. That meant a few days to allow for indexing… and a tight deadline!